RMMA

LEADING-EDGE TOOLS FOR REVERSE MORTGAGE PROFESSIONALS

REVERSE MORTGAGE MARKETING ADVANTAGE

“You have compiled easily the most comprehensive information that exists today on marketing the reverse mortgage. It’s obvious you used these ideas, and I really like that you assess the likelihood for success of each method. My intention is to diversify my marketing strategies now, and for anyone from beginner to very experienced, there is no better resource than your Reverse Mortgage Marketing Advantage book. I would highly recommend it to anyone looking to begin or grow their reverse mortgage business.”

– Greg Forbes, Oak Hill Mortgage

“I have had your marketing book now for about 2 months and I am very impressed with it.”

– Tom Pettit, First Fidelity Financial Services

“The Reverse Mortgage Marketing Advantage manual is extremely helpful in marketing reverse mortgages. It acted as a crash course that enabled me to very quickly learn the principles of marketing reverse mortgages. Within 2 weeks of receiving the manual, I was ready to give my first public presentation, answer questions, and get some deals in the pipes. Anyone who is currently providing reverse mortgages, or would like to get started, would have to have rocks in their head not to take advantage of this publication. It’s definitely worth every penny!”

– Jim Armstrong, Consultant, City Mortgage

“We purchased your publication, “Reverse Mortgage Marketing Advantage” and do believe it is a fantastic educational tool for the reverse mortgage industry. We at Alliance Guaranty Mortgage Corp. use it in our classes in educating loan officers in marketing reverse mortgages.”

– William L. Skufca, CEO, Alliance Guaranty Mortgage

“We sent a memo to all our originators to encourage them to use your Reverse Mortgage Marketing Advantage book to develop marketing campaigns using the concepts from your 52 strategies. As we informed our originators, your book is the guerrilla marketing book for the industry. After they select their strategies, are intent is to follow-up and coach them on their selection using the ideas in your manual. Thank you for making my job so much easier.”

– Dave Gardner, Director of Reverse Mortgages, Advent Financial, Inc.

In celebration
of our 5th anniversary,
we are proud to once again
offer our very popular
Reverse Mortgage Marketing Advantage.

Our Reverse Mortgage Marketing Advantage publication was first introduced in 2004 and has been revised a number of times to make it the most powerful and authoritative publication there is on marketing reverse mortgages.

It’s been called the “Bible” and “Guerrilla Marketing” manual for the reverse mortgage industry. And it’s used by small and large lenders to train their loan officers.

In today’s highly competitive reverse mortgage market, it is vital to have a range of effective strategies to use in reaching the senior market. After all, there is no secret marketing strategy that works in all markets.

This 325-page manual contains an exhaustive collection of 52 of the most proven effective marketing strategies from veterans and top originators in the reverse mortgage industry. Each strategy is described in detail and includes special tips, warnings, reminders, and resources, and a ranking of the cost, success, and type of results.

(Click here for the Table of Contents)

Along with each strategy you will find sample marketing and support materials designed to provide you with real results. The ready-to-use marketing materials includes letters, press releases, advertisements, flyers, banner ads, seminar script, postcard, and support forms.

The Reverse Mortgage Marketing Advantage is designed to provide you with a distinct competitive edge in the marketplace. Whether you want to jump-start your marketing, bring new excitement and synergy to your current marketing efforts, increase your earning power by several hundred percent, or you’re just getting started, the Reverse Mortgage Marketing Advantage manual will save you time and money, and will ensure your success.

In addition to the 52 marketing strategies, the Reverse Mortgage Marketing Advantage manual includes:

A list of key selling points.
How to target your marketing efforts for maximum results.
A Six-Week Jump-Start Plan.
The Marketing Strategy Matrix (to quickly and easily select the marketing strategies that are best for you and your local market).
A follow-up system that is key to converting senior prospects to application and avoiding a loss of your investment in marketing.
Over 45 benefits and uses for the reverse mortgage to increase your marketing effectiveness.
How to overcome common objections and misconceptions.
Marketing do’s and don’ts.
How to communicate effectively with senior adults.
You’ll learn how to gain instant trust and credibility with your senior customers.
Discover tactics to shut out the competition (don’t let the competition use these tactics to shut you out of the market).
Countless resources that will save you valuable time and money in building your reverse mortgage business.

Originally, the Reverse Mortgage Marketing Advantage manual was priced at $279.00, however, during our 5th anniversary celebration it is only $129.00 (a $150.00 savings). Plus, shipping and handling.

Order your copy today and explode your business!

30-Day Money-Back Guarantee

If for any reason you don’t feel the Reverse Mortgage Marketing Advantage manual will help you increase your business, simply return it within 30 days of the purchase date and you will receive a full and prompt refund (less shipping and handling). The manual must be returned in resalable condition.

Click here to order.

Letter on file.

Let me just say that NRMEC’s Reverse Mortgage Marketing Advantage was a fantastic investment for me. First of all, I can’t believe you give away all that information for $279! Of all the sales and marketing materials, lead systems, etc. that I have purchased over the years to help me develop business, this was by far the best value I have every received.

When I bought the manual, I thought there was a good chance it might be a waste of time (like most of that other stuff I have bought). But I guess I decided to try it because I figured that hopefully there might be at least one idea or concept that would help me – and that I could justify the cost.

Well, all I can say is, “Was I ever wrong!”

This marketing manual contained many times the value you charged. You gave me over 52 different marketing and promotional strategies to choose from, and I have already identified 5 or 6 that I have started to concentrate on. Already, the results are impressive for me, and for the first time, I truly have a roadmap to succeed in this business.

I also appreciate the fact that you have made your publication available for such a reasonable cost. I hope you will stay in touch, and PLEASE keep me in the loop and let me know if you have other products that become available in the future, because I would definitely be interested.

Thanks again for a great product.

Yours truly,

Dave Nathenson
Seniors Reverse Mortgage

P.S. On the other hand, I would sort of appreciate it if you would stop selling your manual, because it pains me that my competition may become as marketing savvy as I now am! Just kidding of course...