Press Release Service

LEADING-EDGE TOOLS FOR REVERSE MORTGAGE PROFESSIONALS

Press Release Subscriber Service

A press release is a marketing tool that tells the media what is new, interesting, and exciting about the reverse mortgage, you, or your company.

A well-written press release can result in an article in newspapers, magazines, or public broadcast announcements on radio and TV stations.

Newspapers hand out millions of dollars in free publicity every day as a result of press releases.

Nearly one-third (33%) of senior adults surveyed claim newspapers and other media as their source for learning about reverse mortgages.

Every successful reverse mortgage professional agrees that the most effective means of marketing is to receive publicity from a newspaper article.

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Incorporating a press-release campaign into your marketing mix can benefit your success in the following ways:

Press releases and printed article links on your website provide other media the confidence to include you in their newspaper or magazine article, or to interview you on their radio or TV station.
A published article with your customer’s personal story provides the greatest testimonial you can receive.
Use press releases or published articles in a newsletter you or your company publishes.
Press releases and article links on your website increase your credibility and reputation with prospective customers, family members, or trusted advisors who visit your website.
Email published article links to your prospective customers and referral sources to alert them to the media coverage you received.
Frame your published articles for visitors to your office to see. Prospects will be impressed by all the media coverage you have received.
Include media coverage you have received in your printed marketing materials. When you receive positive media coverage, prospects consider you more reputable.
Gain an edge over your competition by receiving greater name recognition and public awareness.
Become recognized as the “expert” on reverse mortgages in your area and receive invitations to be a guest speaker to reach built-in audiences.
Professionals, organizations, and individuals will recognize you as a credible source for referring their prospects to for a reverse mortgage.
Attract new referral sources from the publicity you receive.
Use press releases and published articles as a handout when giving seminars, or to include in the informational package you mail to prospects.
Open the door to other communications opportunities in your local community and to follow up features by the media.

If you do not have an ongoing press-release
campaign, you are losing business
because you're not reaching
one-third of your potential market -- business
that is now going to your competition.

Most reverse mortgage lenders and professionals do not have the budget to hire a professional public relations (PR) firm, or have the expertise or time to compose their own press release in-house, month-after-month, then develop and maintain a current media list to distribute their press release to.

NRMEC’s Press Release Subscriber Service does all the work for you at a very reasonable price.

Our Press Release Service begins with you subscribing to the counties you are interested in generating publicity and leads in. Your selected counties are exclusive to you.

Then each month we write a newsworthy press release and customize it with your information, and distribute your release to the newspapers and other media outlets in your subscribed counties.

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