LEADING-EDGE TOOLS FOR REVERSE MORTGAGE PROFESSIONALS

Press Release Service Details


Press releases should be the
bedrock of your marketing.

Publicity can increase the effectiveness
for all your marketing efforts, position
you and your company in the
marketplace, give you a competitive advantage, and can help ensure
your success.

Special “Roll Back” Promotion
For A Limited Time

For a limited time, we are rolling back the price on our Press Release Service.  If you subscribe by September 10th, you can lock-in the old price for our service.

Instead of paying $159 a month for one county and $95 for each additional county, if you subscribe now, you can lock-in $135 a month for one county and $79 for each additional county.

Plus, we will waive the $180.00 set-up fee.

There is no long term contract because you subscribe month-to-month.  So, you can try our service for one month, take advantage of these huge savings now, and lock-in the lower price for as long as you decide to subscribe to our service.


Writing Press Release.
Each month we write a press release with a reverse mortgage story angle.  Our press releases are written by a 19-year veteran in the reverse mortgage industry, and a team of PR professionals.  Each press release is carefully written to be newsworthy and to motivate prospective customers to call you for a reverse mortgage.

Press releases include a quote from you and your contact information.  Also, you have the option of including a customer’s story to increase the newsworthiness and value of your release.


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 Examples of press releases:
   > Women Are More Likely to Face Financial Hardships in Retirement
   > Seniors Fall Victim to Easy Credit Offers

Media Database.
NRMEC has a license agreement with one of the leading Media Service Providers in the country.  They provide NRMEC access to their comprehensive database of media outlets with over 380,000 media contacts that are kept current daily.  Their distinguished list of customers include: Mercedes-Benz, Volkswagon, Avon, Century 21, Coldwell Banker, GMAC, Prudential, and hundreds more.  Based on your coverage area, we will establish your media distribution list including daily and weekly newspapers, radio and TV stations, and specialty magazines.  You may add or delete to your list anytime to give you complete control over who receives your press releases.

Distributing Press Release.
With your authorization, we will distribute your press release to your media distribution list.  Media outlets have been contacted by NRMEC’s Media Service Provider to determine their preference for receiving press releases, and have given their permission to receive press releases by either email or fax.

Distribution Report.
After your press release has been distributed, you will receive a Distribution Report with the name and contact number for each editor to whom your release was distributed.  This provides you the option of following up with editors to build your relationship with them and answer any questions they may have.

Monitoring Media.
We then will alert you upon publication or broadcast of your press release so you may use articles or broadcasts in other marketing efforts.

Uses.
Prior to distribution of your press release we will email a copy to you so you may review it and provide us with authorization to distribute it.  Upon distribution you will receive another copy for you to post on your website, send to your prospects or referral sources, or to use in a host of other marketing efforts.  This will also be your confirmation that your release has been distributed to your media list.

Bonus.
In addition to the press releases that we write and distribute for you each month, at no additional charge we will distribute one press release provided by you at the end of every three months you are a subscriber.

 
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This is perfect for company or individual announcements such as opening a new branch office, a company milestone, work in your local community, individual accomplishments and promotions, or an upcoming seminar.

Support.
As soon as you become a subscriber, you will receive our Reverse Mortgage Press Release Guide to help you maximize the full potential of your press-release campaign.  The Guide includes information on how to cultivate media relationships, how to handle the media when they call, how to use a press release or published article in your other marketing efforts, and much more.  Plus, we will alert you to opportunities to increase the effectiveness of your press-release campaign.

Exclusivity.
To get started, you will need to subscribe to the counties you want to receive publicity in and to generate leads.  Your coverage area is defined by the county or counties you subscribe which enables you to precisely target your market.  The counties you subscribe to are exclusive to you, which means you block your competition from being able to subscribe to those counties.

Please Note:  Subscribers are prohibited from distributing a press release from our service to counties that are not part of their subscription.  NRMEC monitors the media nationwide through five different sources and is intent on protecting each subscriber’s exclusivity for their coverage area.


The price for one county is $159.00 $135.00 a month (regardless of size or population).  For each additional county, only $95.00 $79.00 a month.  Plus, there is a one-time set-up fee of $180.00 waived.  Each subscription is month-to-month and you may cancel at any time.  Plus, you will receive six of our most successful press releases to immediately improve your marketing results (a $810.00 value).


NRMEC’s Press Release Subscriber Service provides you with real cost savings.  Consider the cost of running a display ad in your local newspaper.  You can easily spend hundreds, if not thousands, of dollars for just one ad in one newspaper.

A press release has the potential of being published in multiple newspapers and magazines, and broadcasted on radio and TV stations at a cost of only $159.00 $135.00, and you gain the credibility that comes from an article or broadcast announcement that you won’t receive with a paid advertisement.  This is a very important distinction when your market is senior adults.

In addition, our Press Release Service saves you from having to retain a costly PR firm, hiring an in-house professional, or placing an added burden on you or your staff.


"I’ve been a subscriber to your Press Release Service since you first offered it over 10 months ago, and I want you to know that it has not only more than paid for itself but that it has given me greater credibility and recognition in my market.  I have been able to close a number of reverse mortgages as a direct result of the press releases published from your service.  Also, the favorable publicity that I have received has been invaluable.  I’m glad that I have been able to lock in my areas so I may continue to receive publicity and generate leads.  I’m especially excited about the improvements that you have just made to the service and can’t wait for the results.  Keep up the good work."

                          Mary Pat Legler, Senior Reverse Mortgage, South Central Bank

"Recently, we had an article published in our local newspaper from your Press Release Service. What made this so special was that the article was located in a prominent position in the newspaper while our nearest competitor's display ad was located in an obscure location. Plus, they paid around $780.00 for their tiny ad. I am positive that we have received ten times the response from our published article than our competitor did from their ad. Thank you NRMEC."

                          Michael, Reverse Mortgage Specialist, LHM Mortgage

How your subscription works:
  1. When you subscribe, we will email your Press Release Guide and media distribution list to you.
  2. On the 11th of each month, we will notify you of the story angle for the next press release and ask you to provide a personal story from one of your customers.  This is completely optional on your part.
  3. Then on the 20th of the month, we will email your press release to you.
  4. You review the press release and send us your authorization to distribute.
  5. During the first 10 days of the next month we will distribute your press release to your media list.  (We try to select the slowest news day so your press release has the greatest chance of being selected for publication.)
  6. With distribution to your media list you will also receive a copy of your press release from NRMEC’s Media Service Provider, which is your confirmation that it has been distributed.
  7. Shortly after your press release is distributed we will email your Distribution Report to you.
  8. We will then alert you whenever your press release has been published or broadcasted with a link to your article or the media outlet.


Available Areas


Once you have checked to see if the counties you are interested in subscribing to are available, please print the Press Release Subscriber Service Order Form.

If they are available, complete the order form and fax it to us at:  (888)791-3971
                                            

  

If the county or counties you are interested in are not available, please email us at waitinglist@nrmec.org to be added to the waiting list.  When you are on the waiting list we will notify you as soon as the areas you are interested in become available.

If you have any questions or problems, please email us
at prservice@NRMEC.org or call (800) 628-3071.


 

 

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